Privacy Notice

Last Updated: 27 April 2026

Welcome to Forever in Fabric by Fiona. We respect your privacy and are committed to protecting your personal data. This notice explains how we look after your data when you visit our website and tells you about your privacy rights.

1. Important Information and Who We Are

Fiona is the data controller and is responsible for this website. If you have any questions about this privacy notice, please contact us at:

2. The Data We Collect About You

We may collect, use, and store different kinds of personal data about you, including:

  • Identity Data: Name, username, or similar identifier.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: IP address, browser type, and location (collected via cookies).

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:

  • To perform the contract we are about to enter into or have entered into with you (e.g. making your bag).

  • Where it is necessary for our legitimate interests (e.g., to keep our records updated or study how customers use our services).

  • Where we need to comply with a legal obligation (e.g., for tax and accounting records).

  • Marketing We may use photographs of finished items for marketing purposes. We will never share your personal identity or full address in these photos, unless you provide that permission, for instance tagging your social media name.

  • Photographs of Your Items: We may take photographs of the clothing/fabric you send to us and the finished handcrafted item.

    • Internal Use: These photos are used to document the production process and ensure quality control.

    • Marketing Use: We love to share our creations on our website and social media. We will only share photos that show the craftsmanship and will never include photos that reveal sensitive personal identifiers (such as full name tags, or addresses) without your explicit consent. If you would prefer your item not to be photographed for social media, please let us know.

  • AI Recreations and Privacy: We are committed to "Privacy by Design." Where a customer provides clothing but does not wish for the likeness of the original owner to be shared, we may use AI tools to generate digital representations of the product. No personal data or facial features of the deceased or the customer are fed into AI generators; we only use images of the finished fabric item to create these digital displays.

4. How We Collect Your Data

We collect data through:

  • Direct Interactions: You give us your Identity and Contact data by filling in forms on our site or by communicating with us by post, phone, or email.

  • Cookies: As you interact with our website, we may automatically collect Technical Data about your equipment and browsing patterns.

5. Third-Party Sharing

We do not sell your data. We only share data with trusted third parties to run our business, such as:

  • Payment Providers: (e.g., PayPal, Stripe, or your bank) to process payments securely.

  • Delivery Services: (e.g., Royal Mail, Evri) should any delivery be required

  • Website Hosting: Our website platform provider.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (usually 6 years for UK tax purposes).

8. Your Legal Rights

Under UK data protection laws, you have rights including:

  • Access: The right to ask us for copies of your personal information.

  • Correction: The right to ask us to rectify information you think is inaccurate.

  • Erasure: The right to ask us to erase your personal information in certain circumstances.

  • Object: The right to object to the processing of your personal data.

If you wish to exercise any of these rights, please contact us at the email address provided above.

9. Cookies

You can set your browser to refuse all or some browser cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.